Word: weightness
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Dates: during 1990-1999
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That message is slowly seeping in. Congressional hearings on the diet industry last year have underscored the futility and fraudulence of many weight-loss schemes. New scientific discoveries that genetics are as important as willpower in determining a person's shape have led people to realize that they can't all look like Jane Fonda, no matter how hard they...
...confronting more pressing worries, such as holding on to their jobs and rearing their children. Besides, if they haven't achieved physical perfection by now, they recognize that they probably never will. And then there is Oprah Winfrey. Her public tribulations in the course of losing and then regaining weight have taught Americans perhaps the most salutary lesson of all. If Oprah can say "I'm learning not to judge myself because of weight," why can't they...
Signs of moderation are surfacing. According to the Calorie Control Council, a diet-industry trade group, the number of dieters in the U.S. has leveled off from 65 million in 1986 to about 48 million currently. Many weight-loss clinics across the nation have closed or are failing. People are also losing their appetite for diet books. "The past couple of years have been relatively light on diet best sellers," says Stuart Applebaum of Bantam Books. Another reflection of the changing standards: makers of liquid and powder diets are avoiding bone-thin models and choosing heftier people to hawk their...
...radical diets and instead are incorporating liquid meals and other dieting aids into their regular eating plans. A new survey by the Calorie Control Council shows that 60% of adult Americans who use diet products say they are not dieting, a reverse from a similar survey in 1986. Formal weight-loss programs now make a point of discussing improvements in health as well as decreasing girth. There are also lessons in realism. "We spend a lot of time working on the concept that managing this weight is going to be difficult," says Betsy Taylor of Health Extenders, a diet program...
...True Colors" campaign. "It came as a complete surprise to us," said the sobered JWT chairman, Burt Manning. "I still don't know what happened." Among the advertisers currently working the crowd for a possible new image: American Express (billings at stake: $60 million), Michelob ($35 to $40 million), Weight Watchers ($30 million) and -- appropriately enough -- Maalox ($15 million...