Word: weightness
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...ditch their potato chips. A few years ago, in an effort to cut overall health care costs, companies started dangling gift cards, free cruises and even cash prizes to employees who shed excess pounds. Now an independent website is offering to pay anyone who drops a certain amount of weight over the course of a year. (See the top 10 new diet books...
After her flameout on stickK, Sisson is working hard to make good on her goal on HealthyWage. With a steady weight loss of 4 lb. in four weeks, she may win the prize money in 2010. But the even greater challenge, Volpp says, will be keeping the weight off. Little is known about the link between financial incentives and long-term weight loss. Maybe by 2011 a website will start offering cash bonuses to users who maintain a healthy weight...
...October, Sisson and some 5,000 other hopefuls have signed up for the site, which gets corporate sponsors to give a cash reward to obese users who during a specified time period move from an unhealthy to a healthy body mass index (BMI). (This typically translates into a weight loss of between 30 and 80 lb.) Members can either sign up for free - according to a company rep, the final deadline to enter the next 12-month challenge is Jan. 20 - and win $100 or "super-size" their weight-loss incentives by putting as much as $300 of their...
...Sisson isn't the only person who feels this way. According to a 2008 study published in the Journal of the American Medical Association, dieters who had a financial incentive to lose weight were nearly five times as likely to meet their goal when compared with dieters who had no potential for a financial reward...
...easy payout. Sisson, who tips the scales at just over 200 lb., will have to lose 50 lb. in a year and check in with the site about her food intake and physical activity every week. She also has to get her physician to call HealthyWage to verify her weight at the beginning and end of the challenge...