Word: weights
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Dates: during 1960-1969
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...killing effect of a rifle bullet depends on the energy it carries, and that energy increases with the square of the bullet's speed. The bullets of the .223-cal. M-16 make up for their lighter weight by having a muzzle velocity of 3,250 ft. per sec.-significantly more speed than the 2,800 ft. per sec. of the .30-cal. M-14. The cartridges are lighter, and so is the rifle itself. An M-16 with 120 rounds of ammo weighs only 9 Ibs., no more than an empty M-14. Its bullets...
...changed. As they grow more affluent, Americans are buying steadily bigger and better homes. They eat 117 Ibs. less food a year than their fathers, but are spending $232 a year more for it. This is not so much because prices have risen but because consumers nowadays show a weight-conscious preference for green vegetables over starchy potatoes and a gour met's delight in better meats and frozen specialties. For every $3.50 they spend on home-cooked meals, moreover, they pay out another $1 to dine...
Guilty Plea. This rapid growth has involved the soft-drink makers in a feud with the sugar industry, since drinks for the weight watchers contain such sugar substitutes as saccharin and cyclamates. Sugar refiners are spending $1,000,000 on ads to downgrade the benefits of diet drinks, claiming that "trying to lose weight by drinking them is like trying to lighten an airplane by emptying the ashtrays." Last week Royal Crown Cola, whose Diet-Rite has captured half of the diet-cola market, retaliated with its own ads. Calling its critics "sugar daddies," Royal Crown said...
Though a few other diet drinks preceded it, Diet-Rite was the first to really tap the 40 million Americans who are classed as "active weight watchers." Royal Crown has been working on it for years in the labs, was ready to take advantage of the diet fad three years ago. Royal Crown's energetic president Wilbur H. Glenn persuaded merchants to move Diet-Rite away from the dietetic foods and into the regular soft-drink area, has seen sales go from nothing to more than half of Royal Crown's $37 million in sales last year...
...felt your living weight...