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Third, some low-carb products are so loaded with extra calories that they pose an unnecessary hurdle to weight loss. Take Subway's traditional 280-calorie 6-in. sandwich, the one that helped Jared slim down and find a gig as Subway's pitchman. That's about half the calories of the Atkins-friendly Subway chicken bacon ranch wrap. Want real results? Order the traditional sandwich on the tortilla wrap for fewer carbs and fewer calories...
...diet industry is in distress. Massive numbers of dieters have migrated to low-carb strategies in the past couple of years, exiting programs that emphasize portion control. The heavyweights of the diet industry, Weight Watchers and Jenny Craig, are feeling the pinch. "Any time there is anything new in the market, it is going to affect clients who want to lose weight quickly," says Cozette Phifer, spokeswoman at Jenny Craig. She concedes that new business is depressed but asserts that the dip won't last long. Both companies say they have refrained from introducing low-carb items because their nutritionists...
...Weight Watchers, which is publicly traded, the stock has been sputtering in a strong market since October 2002, and net income has been flat for two years. The firm gets most of its revenue from memberships, which have been flagging, says analyst Kathleen Heaney at the Maxim Group, a New York City brokerage firm. That's temporary, according to Eliot Glazer, vice president of North American marketing for Weight Watchers. "A lot of what is behind low carbs is pseudo science," he says. He reports seeing a flood of disheartened low-carb dieters come to Weight Watchers as "they find...
...have conclusive long-term research on health risks. The arrival of big food companies in this fray means big money is at play and low-carb living will be marketed with a vengeance. The undisputed benefit of low-carb products to diabetics means a durable customer base. And extreme weight-loss methods like having your stomach stapled--though it worked for lovable TV weatherman Al Roker--have proved ineffective for up to 20% of those who tried them. So the fast results and pure simplicity of cutting carbs promise lasting appeal...
...sick of it. In the end, the biggest risk to the culture may be the inevitable false or misleading low-carb claims and influx of products that ladle on heapings of calories in exchange for carbs. If enough people are seduced by these foods and fail to lose weight, low carbs will go the way of low fat: a strategy that works when you stick to the rules but fails when marketers rush in with promises no one can keep. --With reporting by Julie Rawe, Alice Park and Daren Fonda/New York; Wendy Cole/Chicago; Jeanne DeQuine/Miami; Rita Healy/Denver; Marc Hequet/St. Paul...