Word: weigle
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Dates: during 2000-2009
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When German artist Ottmar Hörl created a gold-colored gnome giving the infamous Hitler salute earlier this year, he meant it as a satirical work, a mockery of Nazi ideology. When gallery owner Erwin Weigl put the gnome in the window of his Nuremberg store, he didn't even notice the Nazi connection - he just thought the gnome was waving. But when a local newspaper published a photo of the gnome, both Hörl and Weigl suddenly found themselves at the center of a criminal investigation that became a national talking point. Giving the Hitler salute...
Adidas is defending its soccer business the way the Italians do their goalmouth--tenaciously. "I don't think it's a question of whether we have to win this battle," says Günter Weigl, Adidas' global soccer chief. "We can comfortably say that we are going to win this battle." Besides having home turf, the company is an official World Cup sponsor and will pay $350 million over the next eight years to extend that privilege to the 2010 and 2014 World Cups. Those billions of eyeballs will see only Adidas signage in the stadiums, and the company's black...
...scoreboard shows the Swoosh still trailing, though. Nike lost global soccer market share in 2005 and now has a 31% share, compared with 38% for Adidas, according to NPD Sports Tracking Europe. Historic hubris, maybe. "In 1998, they publicly said they wanted to be No. 1," Weigl says of Nike. "In 2002, 'We want to be No. 1.' I can tell you right now, they will again fail to achieve that goal." And you thought Argentina vs. England was a grudge match...