Word: weinblatt
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Dates: during 1970-1979
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...even that may have been fleeting. In November, according to Arbitron ratings, CBS was marginally ahead. The new programs Silverman will put in may not be better, but they will in general be lighter. "We want to get comedy and a light feel to our network," says Mike Weinblatt, president of NBC Entertainment. "We are looking for young adults, and comedy attracts them. If you look at the top ten or 15 shows, most of them have comedic overtones...
...worth the trip. What you see on the screen is hardly more engaging than watching your neighbors. A lot of water passes under the bridge, but somehow it never reaches the other side. What does emerge is a very warm and compelling portrait of a young woman, Susan Weinblatt. But however appealing her character is, so little is required of her that we remain uninvolved. She ends up very much the way she started...
...picture gets in trouble very early. The opening scenes, meant to establish the title characters, are much too sketchy. Susan Weinblatt (Melanie Mayron) comes across as little more than a standard Upper West Side ugly duckling, like TV's Brenda Morgenstern: she is a sassy, overweight Jewish woman who is luckless with men and still struggling in her career as a photographer. Her roommate Anne Munroe (Anita Skinner) is an even more familiar type-a svelte, high-strung Wasp with ambitions to write poetry. When Anne leaves the nest to get married, her relationship with Susan starts to deteriorate...
...price of $128,000; a minute on NBC's Sanford & Son commanded as high as $90,000; and a minute on ABC's Marcus Welby, M.D. cost $76,000. Total prime-time advertising sales so far in 1973 are running 15% ahead of last year. Says Mike Weinblatt, NBC-TV vice president of sales, the record bookings are a "vote of confidence" in the economy...