Word: weiners
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Dates: during 2000-2009
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Before the drama Mad Men could return for its third season, AMC and creator Matthew Weiner had to resolve a conflict over - fittingly for a series set on Madison Avenue - advertising. The network wanted to add two minutes of ads; Weiner didn't want to cut the show. The eventual compromise - each episode will run an hour and two minutes - preserves the show's generous run time, 48 minutes or so sans commercials, compared with 42-ish for most network dramas. And what does Mad Men need the extra time...
...about the gulf between image and reality, in advertising, in its characters' lives and in 1963 America. But Weiner steers clear of more obvious period cues, opting for obscure markers like Pepsi's introduction of Patio Diet Cola. The episodes are filled with the ghosts of a dirtier, more raw America, from Don's Depression childhood to a bartender who remembers New Mexico when it was a territory. Even the sets have memory; the prop masters take care to mix in furnishings from the '40s and '50s because no one lives in a home with all-new period...
...Nina Weiner...
...Nina Weiner is the President of the ISEF Foundation, which has distributed over 17,000 scholarships to Israeli College students from poor backgrounds, for over 32 years...
Around 120 works tell the story. Bronx-born Weiner created the show's entrance - a long tunnel with portholes in the XXX shape of Amsterdam's ubiquitous crest, casting shadows of the emblem on visitors as they enter and making them "a part of his work," says Cherix. The show runs until...