Word: weiners
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Dates: during 2000-2009
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Often the simplest questions have the most interesting answers. A few winters back, I was sitting over a cup of instant hot chocolate in Reykjavík, Iceland, with a fellow American, Eric Weiner. He was in town researching a book about happiness, trying to get to the bottom of why Icelanders consistently say they are content in a country they have nicknamed the "Ice Cube." I happened to live on the Ice Cube at the time, but I was taken aback when Weiner asked me, point blank, "Are you happy here...
...wondered - Does where you live determine how happy you are? - and uses it to plumb the psyches of nations that are statistically the happiest places on earth: countries such as Iceland, Qatar and Switzerland that "possess, in spades ... money, pleasure, spirituality, family, and chocolate." In a year of traveling, Weiner visited not only well-adjusted locales, but also places where people say life is just so-so and one where the people are truly miserable, all the while asking himself and the reader: If you lived here, "would you be happy then...
...signing an exploratory multiyear licensing deal with the $120 million company Palomar Medical Technologies to develop, test and commercialize light-based aesthetic devices that can treat wrinkles, cellulite and acne. "We have the potential to penetrate a good part of that market," says Palomar's chief financial officer, Paul Weiner--but so far no commercial product...
More and more, the candidate turns out to be a woman, under 40 or both. Even more often, the ideal choice is an immigrant to the U.S. who can take back to the country of her birth the skills and experience honed in her adopted land. Rebecca Weiner, a China consultant who has lived in the country on and off since 1985, says she has seen an evolution of expats there from the 1980s, when corporations sent anyone who stuck his hand up, to the booming 1990s, when they sent over any heavy hitter, regardless of adaptability, to today, when...
This period was the cusp of the '50s and '60s, and advertising was tuning into social changes, giving a voice to what we now popularly think of as irony. The chain-smoking corporate hipsters of Madison Avenue, Weiner says, tapped into a dissonance apparent to a generation that had seen the horrors of World War II followed by a postwar façade of peace and innocence. Ads like "Think Small" and Avis' "We Try Harder" don't seem shocking now, but they stood out then because they made virtues of limitations. More broadly, they sold the idea that the surface...