Word: weinswig
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Dates: during 2010-2019
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...same-store sales dropped 2%. Overall traffic in Walmart stores was down too. To Walmart executives and investors, this disturbing trend has to be reversed; despite the earnings growth, Walmart's stock fell 1.1% on the day earnings were announced. "We want to see top-line growth," says Deborah Weinswig, a retail analyst at Citigroup. After all, if fewer customers are spending less in Walmart's stores, there's a whiff of dissatisfaction in the aisles. (See 10 things to buy during the recession...
...course, Walmart won't get pounded on price for long. "The time has finally arrived!" Weinswig wrote in a research note. "WMT [Walmart's stock symbol] is lacing up the gloves in the fight to win the modern day price war in food retail in 2010." Weinswig found that a 2-liter bottle of Coca-Cola, which recently cost the consumer $1.58 at a New York City-area Walmart, was now selling at the same store for 98 cents. "You're not going to ignore that," says Weinswig. "That's 'wow' pricing, and you'll think twice about going somewhere...
...company will also return some 300 discontinued items to the shelves, giving the shopper more choice as well. With this aggressive strategy, and upgrades to the shopping experience provided by Project Impact, Weinswig believes Walmart is positioned for a big year: on March 14, she upgraded the stock from hold to buy, and set a price target of $65 per share (after the close of business on March 17, Walmart was trading at $55.92 per share). The company's plan also indicates that a significant swath of American consumers are still hunting for value in the economic rebound, and many...