Word: weintraub
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Bill Bernbach ("I'm probably the only agency president who lives in Brooklyn") created the agency as a special vehicle for his own strongly held ideas about advertising. A onetime speechwriter for the New York World's Fair, he began his advertising career with the old William Weintraub agency, became a vice president of Grey Advertising in 1945. There, while working on the account of Ohrbach's, a low-priced Manhattan and Los Angeles department store, he stressed sophistication instead of price with the eyecatching illustration and a minimum of copy that later became his trademark...
After Revson had chewed up a reported 18 account executives, McCann-Erickson got tired of the slaughter and parted company with him in 1948. Revlon shifted to the William Weintraub agency, where, said one adman, "Bill Weintraub knew how to handle Revson; he just outshouted him, and everything was fine." Then Weintraub's Norman B. Norman, who holds the record (seven years) for working personally with Revson, bought out Weintraub to form his own Norman, Craig & Kummel agency. But no sooner did Norman buy the rights to the $64,000 Question for Revlon than trouble began. Says Norman: "After...
Russophile or Russophobe, if you are interested in drama you should consider Slavic 147. Associate Professor Wiktor Weintraub is giving "Modern Slavic Drama," from 1800 on, for the first time and will deal with selected plays translated from both Russian and Polish. Chekhov will be the main attraction, Sever 21 will be the stage...
Male modeling was done by Gibson Gerry, William S. Gray, John R. Murphy, Ronald Weintraub, and Oliver W. Woodburn...
...Wiktor Weintraub, visiting lecturer on Slavic languages and literature, plans to stay at Harvard for his study of the history of Polish literature...