Word: weir
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...Virginia that ambushed Dick Harlow's team 49-0 at Charlottesville last fall. And although the Cavialiens have slipped a bit since then, a lot of the same performers lined up against Princeton in Palmer Stadium Saturday. Fullback Johnny Pap it was there. So were McCarey, Jones, Weir, Milne, Thomas, Leonard and Barbour...
Walter J. Weir, 39, is a handsome six-footer who flopped as a vaudevillian, switched to advertising and built up a $1,500,000 business. At a Publishers' Ad-club dinner in Manhattan, he rose to register a protest about the ads "connected with the business of embalming authors' brains between stiff covers." To Weir, the ads for what another adman called "breast sellers" look no different from "bra advertising ... It is difficult, at times, to tell . . . whether a book is about land-development or bust-development, about seafaring or suckling ... In my opinion, book advertising trades...
...Reginald Weir's entry was tactfully worded. He hoped that it would be accepted, but he would not make an issue of it if it weren't. At Manhattan's Seventh Regiment Armory last week, he played and won his first round match (6-4, 6-2) in the National Indoor Tennis Championship. Even though he was soundly beaten (6-1, 6-1) by top-seeded Billy Talbert in the second round, Dr. Weir felt that he had won a victory. For the first time in history, a Negro had played in a U.S. Lawn Tennis Association...
Nobody believed him. They knew how hard it was to get steel and construction workers. But the town caught Reese's enthusiasm, sent a delegation to the National Steel Corp.'s Ernest T. Weir. Weir promised to send steel. From his Great Lakes Steel Corp. in Detroit, Weir also sent Quonset-type buildings. The Pennsylvania Railroad helped out by giving priorities to Reese's materials and stopping through trains at Scio just to unload them. When he ran short of cash, five New York chain stores, which had sold millions of pieces of Reese-made china, lent...
Said Walter Weir, of Manhattan's Walter Weir, Inc.: "You have only to read some of the incredible drivel being foisted upon the American public ... to realize that today's copywriter-bred on copy research-has become a virtual Katzenjammer Kid ... giving readers and listeners mental and spiritual hotfoots hour after hour, every day in the year." Radio copywriters, said Weir, are among the worst offenders: "Through slavish obeisance to Hooperatings [see RADIO] . . . [radio] has become largely hackneyed and stereotyped...