Word: weisser
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...covering a breaking crisis isn't easy, especially for book publishers, as editors call for rewrites or dramatic changes in the publishing lag time. "There seems to be two approaches: do it quickly or wait and take the longer-term view," says Will Weisser, associate publisher of Portfolio, a Penguin imprint, who says most of their business authors are being asked to expedite books already under way. One is Eric Janszen, whose The Post Catastrophe Economy, a historical account of the economy and where it is headed, was supposed to be published in August 2009. With the crisis deepening, Portfolio...
...what about the books that hit stores just before the financial crisis broke? "If the book is already out, you might have to market it a different way," says Weisser. That's the case for Paul B. Carroll and Chunka Mui, whose Billion Dollar Lessons, which chronicles the biggest business failures in the past 20 years, came out in September, right before Wall Street firms started collapsing. "They're seeing common threads of what got these companies into trouble, so they are applying what they know to the news headlines," says Weisser. Similarly, David Smick's book The World...
...publishing industry is banking on that. Will Weisser, associate publisher of Portfolio, Penguin's business imprint, says that business-advice books written by men inevitably reflect a masculine approach. "Women in business are looking for something that speaks to their own experience." The success of Basic Black, Hearst Magazines president Cathie Black's best-selling 2007 advice book and memoir, paved the way for three provocative career guides for women, by women...
...With reporting by Cybele Weisser...
...with no rebate, another that shows payments at your agreed-upon rate with the rebate factored in and, last, a lease based on how much you're willing to put down. Act now. Like autumn leaves, these deals will soon be swept away. --With reporting by Cybele Weisser...