Word: welburn
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Dates: during 2000-2009
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What makes GM think this version will be another stud? "The design is very contemporary," says Ed Welburn, GM's chief designer. Welburn says he specifically instructed GM's stylists to retain the spirit of the old Camaro from the 1960s but not to try to replicate it. Work on the Camaro started in earnest in 2006 after GM had launched a major restructuring of its operations around the world. Consequently, Gene Stefanyshyn, the GM executive in charge of the project, moved to Australia to oversee the re-engineering of a rear-wheel-drive chassis that its Holden auto subsidiary...
...death debate waged in Washington. Just this week, executives from General Motors Corp., Chrysler LLC and Ford Motor were offering reporters sneak previews of vehicles due out in 2009 and 2010 despite huge uncertainty surrounding their future. "We've got to stay focused on what we do," notes Ed Welburn, GM vice president of design, who says his designers have no choice but to keep the creative energy high. "We know they're in Washington. We can't ignore it," Welburn said...
...WELBURN Design Driver Now steering styling at General Motors is Welburn, 52, who was promoted in October to the top design job. Welburn is charged with advancing the work of his predecessor, Wayne Cherry, who rescued GM from the bland boxes it produced in the '80s and early '90s. Welburn recently headed design of GM trucks and SUVs, overseeing the look of the hot Cadillac Escalade and Hummer H2, among other vehicles. Welburn's passion is muscle cars: he created an Oldsmobile that sustained 257 m.p.h.--a world record...