Word: welk
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Dates: during 1960-1969
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Sponsors also, of course, want not only the right audience but the right price. Take an item like Geritol. ABC's Lawrence Welk Show happens to be running 31st in the cumulative Nielsens, but demographic studies show that Welk is No. 1 for viewers who are 50 years and over. CBS's higher-rated Lucy pulls almost as many of the 50-plus folks and delivers a vast extra audience as well-but one that is not a likely market for Geritol. Geritol obviously gets more for its money paying about $3.40 for every 1,000 viewers over...
...though he concludes that "most TV is simply trash, and I don't have the time." Washington's Governor Daniel Evans prefers the Bell Telephone Hour, I Spy and the public affairs programs. Tennessee's Governor Buford Ellington goes for pro football, Perry Como and Lawrence Welk...
Massachusetts' former Senator Leverett Saltonstall enjoys Welk and Jackie Gleason as well. New York's Mayor John Lindsay seems to find time for nothing but news between the Today and Tonight shows. Los Angeles' Mayor Sam Yorty rates news and sports his favorites, then Daktari, Gunsmoke and tapes of his own weekly interview show...
...roll, blue-eyed soul." You have to sit up close to verify that Bill Medley and Bobby Hatfield do indeed have blue eyes, but you could have sat anyplace in the Back Bay Theatre and figured out that the Righteous Brothers have about as much soul as Laurence Welk. And this is something not to be realized lightly by one who had devoutly kept "You've Lost That Lovin' Feeling" on her all-time-great list despite the disdain of more sophisticated patrons...
...conservatism often placed him not only outside the mainstream of U.S. opinion but outside shouting distance of the river bed as well, it still is a sorry commentary on the press that some editors apparently became disenchanted with him because he supported Goldwater ("It's time the Lawrence Welk people had their say"), criticized the Kennedys ("Instant Adamses"), and loftily dismissed President Johnson ("an uninspiring, uninspired...