Word: welk
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...advertising this year, but admen estimate that the real figures will be much higher. Madison Avenue denizens report that Erwin Wasey will seek to give Goldwater an "institutional" image, using him in serious five-minute TV spots that will run around such shows as the Lawrence Welk hour, Hollywood Palace and Today, which will be shortened to make time for the ads. Barry will show his handsome face on screen more often than Lyndon, who will rely more on his voice as background to filmed situations. For Johnson, Doyle Dane is taking a "packaged-goods approach," with hard-selling, brief...
...pair of torn khaki trousers patched with adhesive tape, and the "in" gun is a $1,000 Winchester 21 double shotgun. A few preserves even have their own aircraft landing strips ("Taxi Right Up to the Clubhouse," boasts California's Hidden Valley Club, favorite retreat of Lawrence Welk and Oilman Earl Gilmore). Wisconsin's Rainbow Springs stocks pheasant, quail, partridge and ducks, offers a 41-room clubhouse, skeet and trap ranges, a swimming pool, ice-skating, and an 18-hole golf course...
...Lawrence Welk...
...battery. Frank Sinatra's Riviera has one. So have such clan wagons as Dean Martin's Corvette and Peter Lawford's Ghia. Tape recorders also make a sound like Muzak in James Garner's Jaguar, Red Skelton's Rolls and Lawrence Welk's Dodge convertible...
...taken many forms. Bach wrote a good bit of it in one style; Victor Herbert ground out much of it in another. But most obnoxious of all are the mindless whinings that seep out of loudspeakers as "background music." Within this broad category are several subdivisions: airport music, Lawrence Welk music, dentist office music, Waldorf music...