Word: wellas
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...calamitous 1970 satire Myra Breckinridge, escaping unscathed and, for the most part, unnoticed. Until she was signed in 1976 for the ABC series Charlie's Angels, Fawcett was most visible as an icon of TV commercials: she made the Mercury Cougar pant and gave extra body to Wella Balsam shampoo. For Ultra-Brite Toothpaste, her smiling mouth was the ideal 24-hour product placement...
...matter of time before actors realized the potential profits behind being such successful marketing tools for beauty brands, and before long, Judy Garland and Joan Crawford signed on to appear in magazine advertisements for Max Factor in the '30s and '40s. Although Farrah Fawcett sold untold amounts of Wella Balsam conditioner in the '70s and L'Oréal has had a revolving army of actors proclaiming "Because I'm worth it" for four decades, the cachet of the beauty endorsement had been on the wane since the late '80s and early '90s. Models supplanted actors as the "faces" of brands...
...Angels, for that installment, to be shown June 24, is the 109th and last. At its height, the show was consistently among the top five, ogled by an estimated 36 million people. Its first heroine, Farrah Fawcett, previously known primarily as a model for Ultra-Brite toothpaste and Wella Balsam shampoo, became almost overnight the biggest star in the business. Her poster image adorned thousands of dormitory walls, and thousands of gum-chewing adolescents imitated her long, layered hairdo. But celebrity was an ordeal. Armed guards had to be hired to keep the clutching fans at bay. But at fees...
...Angels, Texas-born Farrah Fawcett-Majors, 30, is the best known of the three. Off-screen she is married to Six-Million-Dollar Man Lee Majors and has starred in many oft-played commercials (Mercury's Cougar, Wella Balsam shampoo). A warm, giggly sort of girl, she is a practicing Roman Catholic who has a clause in her contract that allows her to leave the set to rush home in time to make supper for her husband. She has a sense of humor (asked once when she first realized she was beautiful, she replied, "Just after the makeup...
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