Word: welled
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...natural choice for the Olympic-flame spot - a free three-minute commercial that has passed into ambush-marketing legend. But in assessing his company's handling of Olympics opportunities it would be unfair to focus on that piece of good fortune alone. The truth is, his team began planning well in advance (662 days, by the count of CEO Zhang Zhiyong), focusing on bang-for-buck sponsorship choices. Knowing, for instance, that the U.S. Dream Team would wind up in the basketball finals, but that its NBA-star-packed roster would be too pricey to support, Li Ning sponsored eventual...
...When Zhou Shaoxiong decided to produce a domestic line of menswear in 1990, Western designs were in universal demand. Zhou was well versed in foreign style - at his Fujian factory, he had been producing export garments for five years, and the early designs of his own line, Septwolves, were almost identical. At the time, Chinese manufacturers seeking a reputation for quality and modernity still felt obliged to ape Western brands, as they had been doing for decades. "Like many other domestic companies, we started out aspiring for such influence," Zhou recalls...
...attention to detail that Chinese men prefer - you'll see no skater shorts, scruffy denim or torn tees hanging on a Septwolves rack. "We've learned to adopt certain fashion elements that are more culturally agreeable to the Chinese consumer," says Zhou. The strategy has worked extremely well for the chain, which now has more than 3,000 stores...
...getting old. We are going to offer a unique product that consumes 20% less fuel, has 15% better operating costs and is 50% quieter than what is offered today. Boeing and Airbus have shrunken versions of their larger planes, but they are not efficient and don't sell well. That's why so many MD-80s have remained in service...
...more dire, such as women who were forced to undergo abortions or genital mutilation and men whose lives were threatened because they are homosexuals or political dissidents. But Piver believes the Memphis judge was right to grant the Romeikes asylum, since the law covers social groups with "a well-founded fear of persecution" in their home country...