Word: welling
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Dates: during 1950-1959
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...Burney's article did not reach the A.M.A.'s Chicago office until Nov. 2. This was well after the Reader's Digest had hit the stands with its November issue showing (from tests by a reputable private laboratory) that several brands of filtered cigarettes, marketed since midsummer, filter the tars and nicotine to an unprecedented low. PHS filter tests, on which Dr. Burney relied, were completed in the spring. For all his forthrightness, Dr. Burney was leading with a glass chin because his information was out of date...
...values, ideology, call it what you will," said Huxley, will have "no need or room for the supernatural." It will be evolutionary, because "the earth was not created, it evolved. So did all the animals and plants that inhabit it, including our human selves, mind and soul as well as brain and body...
...tiny (pop. 185) village of Consolation in France's Jura Mountains, Canon Pierre Bretillot (who is both priest and mayor) dedicated a new tax office last week. His prayer would have pleased Matthew, the onetime tax collector, as well as collectors of internal revenue anywhere in the world...
Mortimer wants products with the widest popular appeal, shies away from the specialized or offbeat food. At General Foods, this policy has resulted in a pretax profit of 10? on sales v. 6.8? for the No. 3 processor, Standard Brands (Chase & Sanborn, Royal desserts, etc.), but well below the 14.8? of Campbell Soup, the No. 2 company. Overall, General Foods profits have risen from $28 million in 1954, when Mortimer took over, to an estimated $60 million this year. But Mortimer is still not satisfied with some of his products, notably the Gourmet line, intends to make some changes. Says...
Mortimer himself is a market tester every waking hour, often picks out a good product instinctively. He often tries out new products on his family. When he brought home a packa.ge of Minute Spanish rice, the family circle liked it so well that he had to go back for more. When he discovered that General Foods was market-testing the rice, "I thought to myself, now what the hell for? How scientific can you get?" Market testing stopped the next morning, and the product has gone on to become an excellent seller. "At General Foods," says Mortimer...