Word: wellsman
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Dates: during 1954-1954
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When Wellsmen get an inquiry from a church, they swing into action like a task force. From the nearest of 28 Wells offices, a Wells representative telephones a group of church leaders an invitation to lunch. The lunch is "complimentary," and the informal job of persuasion that the Wellsman does over coffee is known as the "Complimentary Conference." Its object is to explain the "Wells Way" and to convince the churchmen that Wells does not go in for high-pressure methods, just efficiency...
Preparation, in the course of which the Wellsman sets up his office and gets in touch with "potential leaders" (Wells lingo for men of means). Explains one Wells executive: "Potential leaders are men who frequently have been so busy with their own affairs that they have drifted away from the church . . . Subconsciously, they have the conviction that they haven't been doing enough work for the Lord and would like to know how they can gracefully become active. We provide them with the grace and the means...
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