Word: wenbr
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...excuse for games, gourmandising and, among Bavarians, whose per capita annual beer consumption is 218 quarts, for quaffing the amber Märzenbier.* Seven big beer tents steined out Märzenbier last week, but nowhere was it downed faster than at the largest -the Löwenbräu tent, into which 40,000 people a day crowded to hear a 50-piece brass band and watch chesty Westphalian stallions with blue velvet and leather harness and silver nameplates drag in more kegs...
...Monks & Mothers. The many camera-toting tourists who joined the lederhosen-and dirndl-clad Bavarians were welcomed by the Löwenbräu representatives with more than the usual enthusiasm. Reason: 582-year-old Löwenbräu, the largest Bavarian brewery, is pressing exports harder than ever. Its domestic sales are concentrated in Bavaria (well-entrenched regional breweries dominate elsewhere in Germany) and Bavarian consumption is flattening out despite the low cost of a pint bottle of beer (13?). Löwenbräu's rising exports to 100 nations now account...
...company's sales of $23 million last year (up 15%) came from a variety of enterprises. Like most German breweries, it owns and leases restaurants and beer halls to make sure that only Lowenbrau-German for "lion's brew"-is served in them. Löwenbräu is also a Munich Coca-Cola bottler. But beer remains by far the company's biggest product-26 million gallons this year. It comes in 16 varieties, from a 1.5% light beer for expectant mothers to a heady 6% brew so nourishing that Bavarian monks in the past drank...
Something for Christmas. Half of Bergdolt's exports go to the U.S., where Löwenbräu is the largest seller among 80 imported beers (having overtaken Heineken in 1963), though the imports together represent less than 1% of all U.S. beer sales. Surveys show that the U.S. Löwenbräu drinker is mainly a city executive earning more than $10,000. "We won't change the Scotch drinker," says Importer Dieter Holterbosch, "but we want him to choose Löwenbräu when he has a beer." As one way to persuade...
...affiliate in Bavaria. Nonetheless, as Strauss was re-elected C.S.U. leader in Munich last week amid the redolence of wurst, beer and cigar smoke, it was clear that Franz Josef was as imperial - and imperious - as ever, and a far less palatable Bavarian export than Löwenbr...