Word: wenbr
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Dates: during 1970-1979
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Dutch brewers, led by Heineken, became the top beer exporters in the mid-1970s after the Germans found themselves squeezed out of foreign markets by rising costs and the climbing value of the deutsche mark. Löwenbräu, which once exported a third of its production, stopped shipping to the U.S. last year; a version of the original Löwenbräu is now brewed and marketed in the U.S. by Miller. But over the past three years sales of foreign beers in the U.S. have doubled. Though Heineken now commands close to 45% of this booming...
...wrote Novelist Thomas Mann in a letter to his brother nearly 60 years ago. Now that symbol of permanence is gone. For 300 years, Munich's storied brewery horses made daily deliveries of Löwenbräu beer to inns in the old part of the city. Pulling up to 50 huge wooden kegs behind them, they managed to slow traffic through Munich's narrow streets to a clippety-clop, but the townsfolk rarely seemed to mind. Encountering a horse-drawn beer wagon had become a good-luck omen, on a par with seeing a chimney sweep...
...past, about the worst the horses were known to suffer was poor teeth -too many sugar cubes from admiring children-and most reached the age of 20 before going to the slaughterhouse. But of late, said Löwenbräu's Heinz Moelter, "their fur lost its gloss, their eyes their shine, and their pulling power declined." Recently, Munich's local Animal Protection Society confirmed what the brewery had suspected. "They informed us that permitting the animals to continue working in Munich's poisonous atmosphere amounted to sheer cruelty," said Moelter. "Significantly, they didn...