Word: wendt
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...dishwasher in her home in Pleasanton, Calif., works just fine, but Kimberly Wendt no longer uses it. For months, she has been rapturously washing her dishes by hand, enveloped by the rich scent of lavender, lemon verbena or geranium wafting from her sudsy sink. She spritzes her countertops and windows with fragranced products, while her laundry is perfumed with lavender...
Remember when ammonia and pine-sol were the telltale scents of cleanliness? Times have changed. A growing number of consumers are following their noses to a new and pricey category of housekeeping products that combine cleaning power with aromatherapy. Wendt, for instance, is partial to the Mrs. Meyer's brand of dish liquids and countertop sprays. "The smell is amazing," she gushes, "and it fills the house for a little while when you use it." She's also fond of Laundry Fragrance--added in the final rinse cycle--from the Good Home Co., which comes in lavender, vanilla and such...
That may explain the behavior some retailers are seeing in the soap-and-detergent aisle. "I don't like to use the word addiction, but customers become fanatical about this stuff," says Cindy Cooper, proprietor of 560 Main, the shop in Pleasanton where Kimberly Wendt replenishes her cleaning supplies. Customers "rant and rave," says Charles Conn, a merchandiser at Whole Foods Market in downtown New York City. "I hear them say that 'Mrs. Meyer's made me like doing the dishes...
...Dave infuses it with rock 'n' roll, soul and the blues." Reed notes, however, that at a rock concert, the audience gazes up at a performer onstage, while at a kirtan, everyone participates. "It's empowering to sing with others who experience the process with you," says Reed. Greg Wendt, a financial adviser in Los Angeles, explains that kirtans allow him to "spend time with people on a spiritual path and share that passion with our voices...
...Wendt says that when he chants, "the stress melts in my body and I feel this opening in my heart." But whether he is actually practicing kirtan is a matter of debate. Georg Feuerstein, founder of the Yoga Research and Education Center near Redding, Calif., says kirtan is an exclusively Hindu practice in which believers praise gods to whom they are devoted. He contends that although non-Hindus or those who do not understand what they are chanting may experience a quasi-religious feeling, "the traditionalist would want to know why divine Hindu names are being used for that purpose...