Word: wenner
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INVENTORS have a way of getting bored with their creations, and would-be magazine mogul Jann Wenner has proven to be yet another restless mind too impatient to busy himself with perfecting what he gave birth to. As his personal plaything Rolling Stone magazine approached its tenth birthday, Wenner evidently decided that major changes were in order. First came the announcement earlier this year that the magazine would move its main offices from San Francisco-America's rock & roll center at the time of Rolling Stone's founding a decade ago-to-the center of media glamour and respectability, Manhattan...
Even at this point, Wenner was still on the receiving end of the hype, even if he had consciously courted it, but from here there would only be a short step to self-hype, a move that Wenner was not above making. Out came the two-page ads in this autumn's issues of Rolling Stone touting the upcoming tenth anniversary television show and the accompanying special issue. The headline on the ads said it better than the grumblings of any critic; "Rolling Stone sells out: The 10th Anniversary TV Special." The magazine had gone the way of so many...
...Area homes. Uniformed guards were posted at the biweekly's St. Louis printing plant. Randolph Hearst ordered a reporter at his San Francisco Examiner to find out whether the magazine's rumored scoop had anything to do with his daughter Patty. Rolling Stone Founder and Publisher Jann Wenner, 29, told the reporter no and branded the talk as empty gossip...
...Wenner lied. In a 13,000-word article by Associate Editor Howard Kohn and Freelancer David Weir, the magazine last week printed Part 1 of the first comprehensive and convincing account of Patty Hearst's life on the lam. The story, which the writers claim they got from three sources they would not reveal even if threatened with jail, said among other things that the heiress was driven across the country at least twice by Sports Activist Jack Scott (see THE NATION). Indeed, Scott figures so heavily in the detailed narrative that he appears to be its prime source...
Meanwhile, as Scott battled with Kohn and Weir, Rolling Stone was not exactly suffering. The magazine enjoyed its richest publicity harvest since it sprang full-blown from the brow of Wenner in 1967, and an extra printing of 125,000 copies of the Hearst issue was selling fast...