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Also, companies will start to talk about the past rather than the future. We're seeing that happening a lot with brands now. They're saying, "Hey, if you talk about the past, people feel safe." For instance, I went on a summer holiday, and it was a disastrous holiday. The weather was crap, the food was bad and the hotel was bad. But when you look at the photos from that holiday two years later, you kind of forget all the bad memories you had. That's exactly what's happening in our minds. Companies will start to push...

Author: /time Magazine | Title: How Shoppers Make Decisions in a Recession | 5/18/2009 | See Source »

...What a difference a financial crisis makes. After the worldwide economic boom went bust, demand abruptly evaporated for many commodities. The Dow Jones - AIG commodity price index has shed more than half its value since mid-2008. The most visible turnaround has been in oil. A year ago, Western governments were pleading with Persian Gulf oil states to ramp up production as oil sped toward $150 a barrel; today, OPEC is twisting off the spigot in an attempt to support crude prices around $50. Some experts believe prices may stay depressed for years to come, due to greater energy efficiency...

Author: /time Magazine | Title: Commodities Conundrum | 5/18/2009 | See Source »

...series of gaffes and sour notes by the Pope. He seems simply to have forgotten Jewish concerns on a range of decisions regarding liturgy, sainthood and historical interpretation. In the case of SSPX, there is a distinct possibility that he knew full well he might offend Jews but went ahead anyway...

Author: /time Magazine | Title: Pope Benedict on the Question of Judaism | 5/18/2009 | See Source »

...measure. What we do have the technology to test is at least one proposition that suggests there might be more to life than just this. That's the question of whether the mind can operate when the brain has died. There's a woman named Pam Reynolds who went through what's called a standstill operation to remove a brain aneurysm. They chilled her body to 60 degrees, drained all the blood out of her head, took out the aneurysm, warmed up the blood and put it back in her body. For about an hour during the procedure...

Author: /time Magazine | Title: Barbara Bradley Hagerty: Can Science Find God? | 5/17/2009 | See Source »

...Within two days, death threats forced Gonzalez to go into hiding. Websites went up with his personal details—e-mail accounts, telephone numbers, his home address. Even Paul Begala, the supposedly liberal former advisor to U.S. President Bill Clinton, urged CNN viewers to send letters critical of Gonzalez to The Daily Collegian, the student newspaper that had published the essay. Instead of defending one of his students from terrorist threats, university president Jack Wilson called Gonzalez’s essay “a disgusting, arrogant and intellectually immature attack on a human being who died in service...

Author: By Jonathan D. Farley | Title: Anti-War Hero | 5/17/2009 | See Source »

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