Word: wente
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Dates: during 1960-1969
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...some day having a foot ball team of his very own, Why? As Danny once told a friend: "Isn't it the dream of every American boy to own a football team?" For Danny, at least, it was. So, in 1941, when he was 28 years old, he went out and bought himself a team named the Rams and later he found them a nice home in Los Angeles...
...iron. When, in 1947, some Italian leaders requested a World Bank loan to build a steel industry, the bankers rather snidely advised them to stick to growing tomatoes. But Industrialist Oscar Sinigaglia, then head of the state-owned Finsider steel complex, landed a big order from Fiat and went on to locate his mills at ports, where ships bring in coal and steel from the cheapest foreign sellers. Finsider is now Europe's biggest steel producer, and last year Italy's output rose from 17.4 million tons to 18.7 million, fifth highest in the world...
...After some early hard times, Giovanni took personal control. Soon Fiat prospered on the strength of racing successes. It absorbed many early rivals and moved from artisan to assembly-line production, which enabled it to build 70% of the Italian Army's World War I trucks. The company went on to furnish Mussolini's military, and Il Duce rewarded it with the tariff protection and freedom from strikes that guaranteed its preeminence. In 1921, the year before Mussolini took power, Gianni Agnelli was born to a life of elegance and power-and, eventually, responsibility...
...Agnelli went to work under Vittorio Valletta, a paternal technocrat who had been old Giovanni Agnelli's choice to rebuild Fiat after the war. With Mussolini gone, Valletta found an even better patron: the ordinary Italian consumer. In 1953, he brought out the tiny, tinny Fiat 500 model. Italy's first cheap mass-produced car, the 500 fit Valletta's prescription for something that could be made at the lowest possible cost, yet still be "a complete automobile." Italians dubbed it the "Mickey Mouse," and it proved to be for them what Ford's Tin Lizzie...
...fame with the divine arrogance of one who declares that "he who is not with me is against me." He was also a collector of injustices; anyone who offended him but once was sure to feel the whiplash of his five-foot line. Those were the days before words went soggy in a Sargasso Sea of print. Men wielded words as deadly weapons, names had magical significance, and a barbed line could not be lightly shaken off by the hooked fish...