Word: wenzlick
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...copies, at $1. The third Simon & Schuster pamphlet was Your Income Tax, a slapdash $1 handbook offered agitated taxpayers about a month before the last Federal income tax deadline. That sold 79,000. Last week another $1 yellow pamphlet appeared called The Coming Boom in Real Estate by Roy Wenzlick...
...Wenzlick's name carries weight with economists as well as realtors. Born 40 years ago in St. Louis, he worked for several years on the Post-Dispatch, starting a commercial research department, later serving as national advertising manager. In 1929 he went into his father's real-estate firm to start another research department. Finding that his real-estate studies had far more than local interest, he launched Real Estate Analysts, Inc. as an advisory service to banks, insurance companies, real-estate firms. Though Researcher Wenzlick says the idea for his boom pamphlet was taken to Simon & Schuster...
Researcher Wenzlick's boom is predicated upon studies of the U. S. real-estate cycle, which is -much longer than the typical business cycle. A case history of real-estate activity in St. Louis since the Civil War shows only four great depressions: one in the 1870-5; one following a towering peak reached in 1890; one during the War after a 13-year decline; one starting in 1925. "Few men under 50 today have been in business long enough to have experienced more than one general real-estate boom," Mr. Wenzlick points...
...statistic. The marriage rate drops far below normal in lean years, creating a "reserve" of unmarried people who hasten to the altar as soon as they can afford it. "The reserve at the present time is about three times as great as it has ever been before," says Mr. Wenzlick. "The release of only a portion of this reserve in the next five years would create the greatest housing shortage we have ever experienced...