Word: werblin
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...Sonny Werblin, the Jets' high-rolling owner, got Joe with what was until then the biggest salary-cum-bonus offer ever given to a football rookie. Namath quickly won the starting assignment from Regular Mike Taliaferro and the man who had beaten him for the Heisman Trophy, Notre Dame's John Huarte. Before Joe, the Jets might as well have been the Pottstown Firebirds for all anyone cared about them; their only fans were grumpy football buffs who could not afford to pay scalpers' prices for scarce New York Giant tickets. Werblin knew what he was about...
...never has a fight been so assiduously merchandised. The job of merchandising fell to Perenchio when he became victor last month in the knee-and-shove competition for broadcasting and other rights to the fight. Among the bidders he is said to have beaten out were Impresario Sonny Werblin, the National Broadcasting Co. and a group of black businessmen. Perenchio did it by offering $5,000,000 cash on the line, to be divided by the fighters...
Last year at the Saratoga Yearling Sales, Sonny Werblin, former owner of the New York Jets, bid $39,000 for an attractive chestnut by Prince John out of Prayer Belle, Mrs. Werblin, long a fan of John Barrymore, named the colt Silent Screen...
...most pro football fans, Sonny Werblin, 58, president of the New York Jets, epitomized the American Football League; both were abristle with pioneer spunk and freewheeling showmanship. Werblin led the Great Money War against the entrenched N.F.L., shelled out more than $1,000,000 in bonuses to sign first-class players, regularly topped the league in attendance. Now Sonny is stepping out, will sell his 23.4% of the Jets (estimated initial cost: $200,000) to his four silent partners for a rumored $1,600,000. The trouble, complained Sonny, is that his partners want to share the show. Said Werblin...
...Washington Redskins and New York Giants, and piled up enough of a fortune by 1959 to buy his own team, the A.F.L.'s New York Titans. The team went nowhere and the fans went elsewhere, forcing Wismer to sell out for $1,000,000 in 1963 to Sonny Werblin, who is now making it big with his New York Jets...