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France's diminished cultural profile would be just another interesting national crotchet - like Italy's low birthrate, or Russia's fondness for vodka - if France weren't France. This is a country where promoting cultural influence has been national policy for centuries, where controversial philosophers and showy new museums are symbols of pride and patriotism. Moreover, France has led the charge for a "cultural exception" that would allow governments to keep out foreign entertainment products while subsidizing their own. French officials, who believe such protectionism is essential for saving cultural diversity from the Hollywood juggernaut, once condemned Steven Spielberg...
Turns out trans fats weren't the only problem with potato chips. Frito-Lay, after realizing that its factories burn enormous amounts of energy, plans to take its Casa Grande, Ariz., facility off the power grid. Scheduled for 2010, the new design is capable of reducing electricity and water consumption 90%. Parent corporation PepsiCo's CEO says the company will be content to reach even 50% of the program's potential. Here's the plan...
...nontoxic, biodegradable cleaner in 1960 and a phosphate-free laundry detergent in 1972 and sold lines of natural health supplements and skin-care products. In 2000 it became the first company in the world to entirely offset its carbon emissions and be certified climate neutral. But Shaklee's sales weren't as impressive as its environmental credentials. They were essentially the same in 2004 as they had been a decade before, despite significant growth in the overall "green" market. Barnett, who in 2003 was casting about for his next investment, saw a golden opportunity: great products, exploding market, terrible marketing...
...potential consequences of climate change weren't scary enough, the IPCC emphasized just how little time we have left to try to change the future. The panel reported that the world would have to reverse the rapid growth of greenhouse gases by 2015 to avert the worst consequences. The clock was running. "What we will do in the next two, three years will determine our future," said Pachauri. "This is the defining challenge...
...dissent or sharing credit. His assistants in the U.S. Attorney's office had a tart nickname for the people Giuliani often promoted: they were called "the Sure-Rudys," guys who would echo the boss's instincts and decisions no matter their wisdom - as in "Sure, Rudy." The Sure-Rudys weren't very smart, a former assistant said, but they would reliably tell Giuliani he was right. Giuliani forced out his innovative police commissioner William Bratton in 1996 after Bratton seemed to like the media spotlight too much for Giuliani's taste. But Kerik was loyal above all and ruled...