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Shaich's recession-fighting philosophy is simple. "We understood that the fundamentals of the marketplace really haven't changed," says Shaich. "Unemployment went from 5% to 10%. There's 90% of society that is still employed. I couldn't capture all those people that are unemployed. They weren't eating out at all. All I could do was stay focused on who my target customer was, and not be reactive...
...would sound like a joke if everyone weren't so up in arms about it. Taking a stand against chocolate milk? It's like canceling Christmas. What could possibly be wrong with something that brings children such...
...surprisingly, Unite pledged Thursday to hold another vote, a process that usually takes at least a couple of weeks. But by bungling the first one and choosing to stretch out the proposed strike over 12 days - a duration BA staff weren't aware of at the time of the ballot - Unite may have let the momentum swing BA's way. Derek Simpson, the union's joint general secretary, admitted on Dec. 15 that the length of the stoppage was "probably over the top." Passengers, meanwhile, sided firmly with the airline. "It is disgusting that BA staff realize they can throw...
...McKinley and his friends decided to try a radical experiment. They urged congregants to spend less on presents for friends and family and to consider donating some of the money they saved as a result. At first, church members weren't quite sure how to react. "Some people were terrified," remembers McKinley. "They said, 'My gosh, you're ruining Christmas. What do we tell our kids?' " The pastors had to reassure people that they weren't advocating a Grinchy no-gifts kind of Christmas, but rather one in which people spend a little less and think a little more, expressing...
...love being a drummer. Everyone thinks you're dumb. What they don't realize is that if it weren't for you, their band would suck...