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...constructed from organic fibers. This time, the students were asked to imagine they were buying the equally priced products either at a store or online, in private. The results: those imagining themselves buying the backpacks in public were more likely to go for the enviro backpacks, even though they weren't as nice as the luxury models. By contrast, those told to imagine buying in private tended to opt for the nongreen backpack that offered more features. "Status motives," the authors conclude, "led people to forgo luxury only when it could influence one's reputation...

Author: /time Magazine | Title: Competitive Altruism: Being Green in Public | 6/3/2009 | See Source »

...Rangers took it to an MTV beach house - prompted the NHL Hall of Fame to hire minders to keep the Cup out of jail. The Cup Cops, however, will still let Stanley go bar-hopping. And they're kind enough to give players private time with the trophy. They weren't standing in Steve Yzerman's bathroom, arms folded like bouncers, when the former Red Wings captain took a shower with the Cup a few years...

Author: /time Magazine | Title: The Stanley Cup | 6/2/2009 | See Source »

...this year's election is any indication, Indian voters are using that knowledge wisely. They weren't swayed by the charismatic leaders and identity politics of rising regional parties, and they saw through the BJP's attempts to repackage its message and its leader. But Congress shouldn't get too comfortable. India's voters make up a vast and fragmented constituency, but they are united in their power to choose who governs them...

Author: /time Magazine | Title: Falling Short | 6/1/2009 | See Source »

...that he is not abandoning the fancy hardware and future gizmos that his predecessors and Congress loved. "The things we've cut," he told me, "wouldn't have been in the budget even if we had $50 billion more to spend. They were programs that simply were unnecessary or weren't working...

Author: /time Magazine | Title: Robert Gates: The Bureaucrat Unbound | 5/28/2009 | See Source »

...home. Why did you choose that specific cause? Six years ago, my wife of 36 years, my mother and one of my sisters all died of cancer within 18 months of each other. I got to spend time in cancer clinics and spoke with women who weren't being visited and didn't want to be dying in a hospital. They wanted to be dying in their own room, with their pets and their photographs. We need many more at-home nurses, which we can easily get by raising money. Through a climb like this you raise a lot more...

Author: /time Magazine | Title: Sir Ranulph Fiennes | 5/28/2009 | See Source »

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