Word: werthein
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Dates: during 2000-2009
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...Spanish for jump--feature ankle support for traversing treacherous terrain, a compass and, on the insole, a map of the best route from Tijuana to San Diego. Made in China, handed out for free in Tijuana and sold for $215 in San Diego, the shoes were created by Judi Werthein to show how a product can mean different things in different economies and, as she puts it, "to say certain things without being a politician...
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