Word: wesson
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...Hibben tells us, "in my own locked, barred, closed-circuit-TV-guarded apartment." The body is costumed like the leading light of a Belle Epoque bordello. Carmina Burana swells in from the living-room phonograph. The girl has been shot. The attorney recognizes the gun, a six-shot Smith & Wesson K38 Heavy Masterpiece. He does not recognize the girl...
...service started the program about two years ago with Hunt-Wesson Foods, which offered to have a tree planted for every label it received from some of its most popular items. The national campaign, which is still going on, has drawn more than 1.6 million requests and cost Hunt-Wesson $83,000 for new trees. Similar regional promotions have been run by Sun Oil of Philadelphia, Elanco Products Co., an Indianapolis agri-chemical firm, Columbia Pen & Pencil Co. of New Hyde Park, N.Y., and Forkner Publishing Co. of Ridgewood, N.J. Beyond its immediate success, the program indicates that businessmen...
Most advertisers lure young customers to their products with offers of model racing cars or "surprise" toys. Hunt-Wesson Foods has a different ploy: trees. In the wake of a wave of forest fires that swept the Pacific Northwest, last December the California food-processing company offered to plant a seedling tree in the fire-ravaged forests in the name of anyone who sent in a label or code number from a can of its Big John's Beans 'n Fixin's. More than 200,000 requests were received in ten months, and an equivalent number...
...gimmick was so successful that last July Hunt-Wesson launched something called the National Children's Forest-a tree would be planted in one of three national forests in the name of every moppet who mailed in a label from any of nine of the company's most popular products. In three months the company received 173,000 requests, and the response shows no sign of flagging. Cost to Hunt-Wesson could reach...
Bankers' confusion about the myriad protective systems has started a market for at least one consulting firm, Manhattan-based Smith & Wesson Security Services, which sells nothing but advice. In its view one of the most effective deterrents against robbery is slow-motion video-tape cameras, which run continuously for up to 76 hours, taking photos of everything that happens within their range. They can cost $4,000 each but they greatly increase chances of arresting a bandit. In New York City and San Francisco, banking groups ran full-page newspaper ads and circulated posters showing bandits' pictures -captured...