Word: wesson
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...Madison Avenue advertising agencies now study Saul Bass film credits in search of new techniques for TV commercials. At 41, Bass is easily the highest-priced man in his field. He is also the creator of the new color-drop Kleenex box and the new, wasp-waisted Wesson Oil bottle. He never repeats him self. "If you don't risk everything every time out." he says, "your creative reservoir goes dry, and ultimately you fail...
Producers of unsaturated fats, such as Mazola Corn Oil and Wesson Oil, were ready, too. They took full-page ads in the nation's newspapers to echo the A.H.A. action. And in Minneapolis, Physiologist Keys-who helped draft the A.H.A. statement-called it an acceptable compromise, although it contained "some undue pussyfooting." Said he: "The A.H.A. had to get the facts out. A deal like this includes a great deal of commercial pressure. People in the meat, dairy, butter, and oils industries have billions at stake. They're very unhappy. The vegetable oil people are delighted. We couldn...
FOOD MERGER will join Hunt Foods (sales last year: $147 million) with Wesson Oil and Snowdrift Co. (sales last year: $160 million) if stockholders approve. Hunt already owns more than 50% of Wesson's common stock...
...checklist items, threw on selected switches that would bring scores of units to life as soon as the main power was turned on. Pilot Bulli finished his part of the check list, made sure that his 40 lbs. of printed manuals were in place, stowed his .357-cal. Smith & Wesson Magnum near his seat. Finally, he put a sign in the windshield. It read "COCKED...
Married. Kristin Norstad, 21, only daughter of NATO Commander General Lauris Norstad; and Nicholas Wesson Craw, 22, student at Johns Hopkins School of Advanced International Studies and son of Medal-of-Honor-winning Army Air Corps Colonel Demas Craw, who was machine-gunned by Vichy troops on a truce mission in the North Africa campaign in 1942; in Paris...