Word: westar
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Start-up costs for this one-two punch are estimated at $35 million to $40 million, but that figure could grow. The broadcasts will be beamed off a new satellite, Western Union's Westar IV, scheduled for launching in January. Since few local cable operators have equipment capable of receiving signals from Westar, Satellite NewsChannels may have to chip in for the necessary hardware. Installing a satellite dish, for example, costs upwards of $10,000. A more serious problem: ABC affiliates may grumble-or even defect to CBS or NBC-if the network's top journalists begin turning...
Carried by Westar II, INN'S feed provides the kind of national and international coverage few local stations could produce themselves, and at a bargain price: it is free. In exchange for the right to sell three minutes of national advertising, INN provides the show on a barter basis to affiliates, which can sell three minutes of local ads. Says Corporon: "Everybody makes money. And a national news show adds to a local station's prestige, so a little station tends to grow...
...Netherlands, where copies for Europe, the Middle East and Africa are produced. In September, TIME pioneered the satellite transmission of four-color pages. Each week, color engravings are beamed from the magazine's Manhattan production center to a Western Union transmitter in New Jersey, and from there via Westar satellite to printing plants in Chicago and Los Angeles...
When a small, drum-shaped satellite was maneuvered into orbit 22,300 miles above the equator last week, a new era in communications, and communications-industry competition, began. The "bird," called Westar I, is the U.S.'s first commercial domestic satellite,* and the first of two to be launched by Western Union. By late summer, Westar will bounce back to receiving stations on earth such signals as twelve separate color television programs or up to 14, 000 private-line telephone calls-and charge bargain rates for the service...