Word: westbrook
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Natkin (reading from graffiti ads): "Keep America beautiful. Bury a cheap, ugly pen today. Buy a Paper Mate." Some research has been done on this and it looks like it's working. "Draw a flower on your knee with a Paper Mate Flair." Westbrook: Why not "navel...
...product and the doctors are the admen. Recently, TIME Correspondent Edgar Shook sat in on a brainstorming meeting at Chicago's North Advertising Inc. The patient: Flair, a new Paper Mate pen with a nylon tip. Among the doctors: North President Don Nathanson, Creative Director Alice Westbrook, Copy Chief Bob Natkin and Copywriters Steve Lehner and Ken Hutchison. The dialogue, somewhat condensed: Natkin: We have what I think must be the first graffiti advertising campaign, which we've been running in teen-age magazines. The reason I bring this up is that it could be translated into...
...Westbrook: I love graffiti...
...Westbrook: Body paint is going to get hotter and hotter...
...Westbrook: I do too. I know just the color...