Word: westclox
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Dates: during 1930-1939
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...General Time Instruments Corp. (bet! Thomas, Big Ben, Westclox) reported ,000 as against $653,000 in the first half...
...German immigrant with a Heidelberg education who made good with a zinc smelter in La Salle, Ill. He had an idea that clocks could be soldered together instead of riveted, at a great saving. In 1885 he founded Western Clock Co. near his smelter. His competitors called his Westclox line "lead clocks," but they sold faster & faster, and in 1910 Western made clock history by pricing...
Curiously, President Matthiessen inherited his interest in time not from his father, who was one of the founders and the first president of Corn Products Refining Co., but from his mother, who was a daughter of the Westclox founder and married a relative of the same name. Now 46, tall, rangy, athletic, President Matthiessen lives at Irvington-on-Hudson outside Manhattan. In announcing a smart increase in GTI's first quarter earnings ($310,000 against $135,000), President Matthiessen cautiously warned that part of the "abnormal increase" was caused by the introduction of several new models...
...whitemx metal Westclox alarm clock, octagon shaped...
...seriously went after the Canadian Cousin's subscription. The small plum of Canadian distribution found its way almost unsought into U. S. circulation puddings. Canadian circulation of a U. S. periodical holds little lure for big-advertising, international industries like General Motors, Campbell's, Pepsodent, Squibb, Swift, Westclox et al. which manufacture in Canada, must stress that point in special copy directed at their Canadian consumers through Canadian publications. Result: in three years Canadian distribution of the ten leading U. S. magazines has dropped from 750,000 to 150,000.* From this decline Canada's Big Five...