Word: westclox
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...seriously went after the Canadian Cousin's subscription. The small plum of Canadian distribution found its way almost unsought into U. S. circulation puddings. Canadian circulation of a U. S. periodical holds little lure for big-advertising, international industries like General Motors, Campbell's, Pepsodent, Squibb, Swift, Westclox et al. which manufacture in Canada, must stress that point in special copy directed at their Canadian consumers through Canadian publications. Result: in three years Canadian distribution of the ten leading U. S. magazines has dropped from 750,000 to 150,000.* From this decline Canada's Big Five...