Word: western
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Dates: during 1970-1979
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...less to do with taste or tar content than with the fact that Brown & Williamson International, which markets Kents abroad, has cornered 90% of the Rumanian cigarette import market. The dollar shop at Bucharest's Intercontinental Hotel is piled high with cartons of Kents, a tantalizing symbol of Western opulence. Among the principal purchasers are Third World students in Rumania, who supplement their meager stipends by buying Kents and trading them for cash. Such traffic, though illegal, is tolerated by the government. After all, bribery has been part of Rumanian life since the country was under the domination...
...members of the American press. But most of the time, unleashed at last in what they had long been taught to think of as the land of "imperialists" and "paper tigers," these Chinese observers seemed withdrawn and lacking in the curious eye, pugnacious stance and fast footwork of their Western counterparts...
Nevertheless, the clothes to be shown in China will differ not a whit from the 200 designs paraded last week for Western buyers and fashion reporters at L'Es-pace Cardin in Paris...
...magnificent silks and cashmeres but yields nothing to Maonotony. "Vroom!" he cries. "It's the shock that will be interesting. Why should I copy Mao collars when what they want is dresses from Paris? The Chinese have lost their suspicion, and dream of giving their clothes a Western image that will set China at the level of other nations...
When he made that famous forecast in The American Challenge a decade ago, the French publisher and pop economist Jean-Jacques Servan-Schreiber voiced a familiar European fear: that U.S. industry, armed with a strong dollar and high technological and marketing prowess, was rapidly turning Western Europe into a sort of American commercial romper room. So much for that worry. What now seems to rouse European passions is not the threat of a Yankee invasion but the prospect of a disruptive retreat...