Word: westernness
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Dates: during 1960-1969
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...heavily dependent upon profit and, in consequence, on the level of sales. This has spurred a flurry of interest in the consumer's tastes and purchasing power and even an official campaign to introduce radio commercials and improve product packaging, window displays, neon lighting, and other once-deprecated Western advertising techniques...
...shattered both by Russia's dispute with China and by the independent ways adopted by the countries of Eastern Europe. The Communist monolith has crumbled into testy denominationalism, and the Marxist mystique of Communism's historical inevitability has not fared much better. Revolution has not hit the Western countries, as Marx predicted, nor taken root in such misery-laden former colonial lands as India...
After years of jamming, Russians are now allowed to hear the BBC, Radio Liberty and other Western radio stations without interference. The youth newspaper Komsomolskaya Pravda has taken to giving teen-agers advice on such formerly taboo subjects as "How short should a miniskirt be?" The socialist answer: Every girl should decide for herself, depending upon the attractiveness of her legs and the chilliness of the weather. Public-opinion polls, which were long banned, have suddenly become a craze. One question not being asked: Do you approve of the job that Premier Kosygin and his colleagues are doing...
...Quality of Russian Life It has become a Western cliche to say that the Russians are better off today than ever before. Yet, despite its industrial muscle, Russia generally lags behind not only the Western European countries but also behind most of the Communist bloc in Eastern Europe in the quality and variety of the goods-and the divertissements-that it offers its people. Marx foresaw a turning point in the evolution of socialism when quantity of output would be transmuted into quality. Like so many other of his predictions, that has not come to pass...
...Premier Kosygin is a sort of executive vice president who runs the regime's industrial liberalization, takes care of the Russian consumer-whose needs this year for the first time are given precedence over heavy industry-and handles the Kremlin's relations with the U.S. and other Western countries. Podgorny deals with the Arab countries and the underdeveloped nations...