Word: westernness
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Dates: during 1960-1969
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DUNDEE AND THE CULHANE (CBS, 10-11 p.m.). Distinguished British Actor John Mills stars in a western series about an attorney and his quick-fisted partner (Sean Garrison). Premiere...
Brink of Vows. Ehrenburg's compromises came all the harder because he was, in many ways, a Western intellectual, steeped in European thought and experience; he knew what the world was like before Communism and beyond Stalin. Born into a middle-class Jewish family in 1891, he early migrated to Paris' Left Bank and the bohemian life of a young poet trying to recapture in lyrical verse the "beauty of the vanished world" of medievalism...
This was nowhere more in evidence than at last week's annual World Marketing Congress in Vienna, where Communist admen traded Madison Avenue jargon with some 500 Western experts. "The common efforts in the technology of research, interpretation of results and empirical analysis are the same East and West," said Rumania's representative, Michael Demetrescu...
...fact, East Europe learned the techniques of marketing and advertising from the West. Every Eastern European country has at one time or another invited teams of Western admen to initiate them into the subtle art of probing the mind of the consumer. The Czechoslovak!an Institute of Merchandising in Prague has done market surveys that covered up to 3,000 people. In Hungary, the National Market Research Institute keeps 3,000 to 3,500 households under continuous study, in an effort to find out their tastes in articles ranging from coffee percolators to children's wear. A Bulgarian outfit...
...That Is All There Is. These new marketing institutes are recording for the first time the preferences of the consumer. They are commissioned either by a state agency or an individual enterprise; they earn useful hard currency by accepting assignments from potential Western exporters. Said one West German marketing man: "Over the last few years, 'Socialist' marketing has entered fields that were once the province of the secret police-inquiry, research and social research...