Word: westernness
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Dates: during 1960-1969
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...Braniff or Alka-Seltzer." To help word of such coups get around, Founder Wells issued a sort of Madison Avenue manifesto promising more Braniff-style "advertising that will generate, as a byproduct, its own publicity." Western Union, Burma Shave and La Rosa spaghetti, she says, came clamoring for "a Braniff or an Alka-Seltzer." Utica Club beer signed up with the explanation that "it is once in a decade that an agency like this is formed...
Europeans Mean Business. Beyond all the U.S.-Soviet image building, though, it became clear that the Western Europeans are expanding their own aircraft making with renewed confidence. By pooling their strained capital resources through mergers and joint efforts, they are getting ready to compete with such U.S. giants as McDonnell Douglas, Boeing and Lockheed. "The Americans would like to have a monopoly on the aircraft industry," says Director van Meerten of Holland's Fokker, which has just test flown its new F28 twin-jet transport, "but we are here to tell them this...
...Western Europe these days, planes are getting increasing competition from the oldfashioned, earthbound railroad train. Across the Continent, a spreading network known as the Trans Europe Express is holding its own in the jet age - and teaching its passengers to expect luxury while they travel...
...ship of fools. Among the passengers are a flint-eyed scout (Robert Mitchum), a pioneering couple (Richard Widmark and Lola Albright), a frightened newlywed who alternately freezes and teases her husband, a Negro slave-not to mention a crowd of teenagers, old folks and other essentials of the wayward western...
...United Arab Republic bullies the Middle East toward another war, it becomes increasingly clear that the Western powers will have to intervene to maintain the right of free navigation in the Strait of Tiran...