Word: westernness
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Dates: during 1960-1969
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Benjamin Spock, L.H.D., professor of child development, Western Reserve University School of Medicine. You have replaced the grandmother in the home...
...Mexico's century-old collection is one of the world's most comprehensive records of antiquity. Of more than 100,000 relics, two of the finest are the Coyolxauhqui, a 1,543-lb. moon goddess of jadeite whose grinning face is fringed with golden rattlesnakes, and a Western Hemisphere familiar, the 25-ton stone disk whose signs and symbols marked the hours and seasons and mapped the Aztec universe...
...they also serve-along with lower fares-to draw the first-time passenger. Eastern Air Lines attributes its remarkable comeback from clouds of red ink to its use of additional passenger services. American now puts out a pamphlet for the nervous, "Tips on Making Your First Air Trip." Since Western began cutting prices three years ago, 5% to 10% of its new passengers have been people who have never flown before. Since the younger generation have grown up with airplanes as a part of their lives and do not have the fears of their elders, the airlines feel that passenger...
...joined the trend by asking the CAB to approve its own more liberal system. In addition to the rapid growth of in-flight entertainment and the prevalence of "gourmet" meals on longer flights, the lines are going out of their way to make the cabin more like home. Western provides portable typewriters and dictating machines and a new, disposable plastic cocktail glass that permits eight extra minutes of drinking time on short flights. Continental has a flight director aboard who will radio ahead for hotel reservations. National gives out "bow-wow boxes" for those who want to bring part...
...airlines have stepped up their advertising budgets and, since everyone now has roughly the same equipment, have switched to stressing the gleaming cities and glorious resorts to which they fly. Western now offers "North Country Adventures" in Alaska; United boosts a trip to San Francisco in the East and one to New York in the West. National has a ladies' flight to Florida that includes, for coach fare plus $171, a seven-day hotel stay and lessons in health and beauty care, sculpture, bridge and stock-market investing. Along with car-rental companies, airlines are pushing plane-car packages...