Word: westernness
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Dates: during 1960-1969
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Last week, winding up the tour with three concerts in Leningrad, the Cleveland Orchestra had scored one of the biggest successes in the history of the cultural-exchange program. There were still five weeks of concertizing in Western Europe yet to come. But as Conductor Szell exclaimed: "What more could...
...worth of coal from North Viet Nam-and is distressed because the trade recently has been impeded by the refusal of some frightened Japanese seamen to sail into Vietnamese waters. Britain buys cashmere from Red China, weaves it into sweaters and socks for sale to the U.S. and other Western countries. Italy is keeping its state-run shipyards busy by building six tankers for Russia. Several countries rely heavily on their sales to the East; Finland sends 18% of its exports behind the Iron Curtain, Austria and Greece 20% each...
...Many Western businessmen think that trade can be expanded substantially, view the vastness stretching from the Brandenburg Gate to the China Sea as one of the world's greatest underdeveloped markets. Russia is by far the East's biggest customer for capitalist enterprise, buying close to $2 billion worth of goods from the West yearly. Red China is second with $900 million worth of purchases, followed by Poland, Czechoslovakia and East Germany. The greatest seller is West Germany, whose Eastern exports last year jumped 20% to $656 million. Second and third among traders with Communist nations: Britain...
Declines & Disappointments. The Communists try to swap their raw commodities for sophisticated capitalist technology, but recently they have been forced by crop failures to import fewer Western machines and more Western food. For both Russia and Communist China the biggest import from the West is grain. China now takes more than 50% of Australia's wheat exports and 10% of Canada's; last week it agreed to buy about another $100 million worth of grain from Canada. Most of the U.S.'s $340 million worth of exports to the East last year was in the form...
...Norway, miniature tiger tails fluttered from scooters and sedans last week, and the signs along the highways struck a familiar note: Putt en tijger pa tanken. In Western Germany, it is Pack' den Tiger in den Tank; in The Netherlands, Stop 'n Tijger in uw Tank; in France, Mettez un tigre dans votre mo-teur; in Italy, Netti un tigre nel motore; and in Britain what else but "Put a tiger in your tank." The star of one of the most popular advertising campaigns ever hatched on Madison Avenue, Esso's frisky, whimsical tiger with the high...