Word: westerns
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Dates: during 1960-1969
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...national holiday for Cuba, where thousands queued up around bookstores waiting for their free copy of the book and Radio Havana poured out endless plugs for it. Castro practically had his choice of publishers for editions outside Cuba, has already authorized five other publications in Europe and the Western Hemisphere. In the U.S., he gave the nod to the leftist Ramparts magazine, and publication of the diary in Ramparts last week set off a mad scramble among other magazine and paperback houses for republication rights; at week's end, they were still locked in legal maneuvers...
Three Reforms. Even so, Western diplomats may find temporary solace in the fact that for some time France will lack the economic strength to speculate against the pound and dollar. Despite its announcement of impending nuclear tests, France must also slow down the development of its force de frappe, whose creation runs directly counter to the present world trend of bringing nuclear weaponry under controls. Charles de Gaulle will now have to pay much more attention to domestic affairs. He has already moved fast in the area of greatest peril, the economic front. Despite France's huge foreign-reserve...
...amoral rancher played by Paul Newman, she berated her fellow reviewers for considering Hud a bad sort. To make the point that he was pretty typical, she compared him to her own father, who, she said, also rebelled against authority and committed adultery, yet remained pleasantly "democratic in the Western way that Easterners still don't understand...
...meeting, watch your TV set.) commercial, with entertainment simply an extension of the sales pitch. The networks become, in effect, just audience-delivery services. It is not that they are influenced by advertisers-they are psyched by them. In a classic episode, Chevrolet once changed the script of a western to read "crossing" instead of "fording" a river...
Such an incident is less likely now than it used to be (a recent Chevy commercial actually mentioned Ford by name). But it still remains indicative of a certain way of thinking by sponsors. With the exception of a few enlightened companies-among them Xerox, Hallmark, Bell Telephone and Western Electric-most advertisers still prefer to avoid controversial or specialinterest programs, and are happily led to the kind of show that provides the best frame for a sales pitch. Sometimes the frame and the picture merge completely, as when Clairol builds a beauty pageant around its commercials...