Word: westerns
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...country predominantly driven by religious convictions, where conservative attitudes toward premarital sex, drugs, interracial marriage, and even dating resonate deeply. But the film’s popularity demonstrates a challenge to these foundations of culture in India, revealing a younger generation perhaps as much in step with Western pop culture as their American counterparts...
...Western culture” is perhaps the greatest marketing success story in history. In India, working for an American company serves as a source of pride. American designers—the so-called “high-end brands”— flood the malls, and some Indian retailers advertise items as “export quality,” a label that marks clothing deemed suitable for only the most fashion-savvy...
...Green Card” craze brought many Indians (including my own parents) overseas for greater opportunity—suitors for marriage then labeled “export-quality” spouses. Today, even in a country whose growth outstrips America’s, the weight of Western ideas is ever growing, even as American immigration borders are drawn tighter. Is this attempt at emulating Western culture indicative of mistaken perceptions—perceptions that characterize Indians as desperately in need of a culture other than their...
...would be presumptuous to believe on one end that Indians need the infusion of Western culture as a step toward “civilization,” when their own culture predates Western ideas by several millennia (so forgo any “White Man’s Burden”)—and at the other, that India is still stuck in its past, and likes it that way. Arranged marriage is out, the once exceptional “love marriage” now almost the rule. More women work outside the home, and a recent high court...
...Whether Indians truly want the infusion of Western ideas is still unclear. Do they genuinely like The Hangover, or does its association with Western culture simply contribute to India’s own credibility as “modern”? In countries like India, citizens deserve to make their own decisions about pop cultural preferences and tastes. Portraying Western culture as inherently superior—and the only legitimate form of modern culture—infringes upon that right...