Word: westin
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Freitag thinks there's a pent-up demand for these hotels. When Starwood introduced the Westin Heavenly Bed, he says, "everyone thought it was, if not crazy, then highly unorthodox. Now name any brand, unless you're low-end economy; they all have deluxe beds." Starwood countered with the Heavenly Bath, and the industry followed. This time, says Freitag, "other brands aren't about to let Starwood get out in front...
...just boutique hotels like the Taj Boston that are adding these services. Well-known chains like the Westin Hotels & Resorts have also started offering them. "It is all about being unique," says Cheryl Seeley, a running concierge at Pennsylvania's Westin Convention Center, Pittsburgh, who leads jogs around the city and provides maps of routes along which travelers can sightsee during their exercise. In a market with growth at the high end, hotels are constantly devising ways to stand out. Here's how four are doing...
RUNNING COMPANION Cheryl Seeley, 40 The Westin Convention Center, Pittsburgh Duties: Leads runs around the city and provides maps of exercise routes The fun part: Giving guests a way to exercise while sightseeing...
...begun a pilot program for disposing food waste, which is important in a mountain climate in which food scraps can take as long as two years to decompose. "Our guests are interested in being green as long as they are comfortable," says Bob Trotter, general manager of the Westin Riverfront Resort & Spa, which will open in Avon, Colo., this spring. "And it's possible to do both. Our riverfront park is a beautiful amenity, but it's also designed to preserve the natural wetlands habitat. Good design benefits us all." In modest ways, skiing green can benefit the planet...
...portfolio, offers pet beds, food and water bowls, floor mats and pet treats and toys, says Ross Klein, president and chief experience (yes, that is correct) officer of Starwood Hotels' Luxury Brands Group, which is the parent company of W Hotels as well as of sister brand Westin...