Word: westin
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...This is a new level of pampering we're seeing in the hotel industry, where anything and everything can be taken care of for you even before you arrive," says Sue Brush, senior vice president of Westin Hotels & Resorts, which has 139 properties and is based in White Plains...
...knock off luxury service. It's about human beings and experience. That's not something you can duplicate." Ford agrees. "There's no Chinese company right now that can go toe-to-toe with Marriott," he says, or other big chains such as Hyatt, Hilton and Westin. "They just don't have the brand name or international drawing power...
Dozens of audience members were aggressively positioning themselves for a handclasp with the former commander-in-chief in the din-filled ballroom of the Westin Hotel at Copley Place, where Clinton was headlining a fundraiser for Patrick...
Coming up with just the right aroma is a complex process. For the Westin hotels, ScentAir created a fragrance that melds green tea, geranium, green ivy, black cedar and freesia to evoke a peaceful aura in the chain's lobbies. "Tea, the ascendant note, suggests serenity and tranquillity," says ScentAir CEO David Van Epps. "Black cedar adds body, fullness to the aroma. As for the rest of the tones, each has its own characteristics, and it's as much an art as a science...
Signature smells, like Sony's or Westin's, can cost between $5,000 and $25,000, depending on how complicated they are to design. Companies also pay monthly subscription fees to rent fan machines that disperse the scents into the air. Smaller retailers can buy simple smells--sage and pomegranate, rosemary eucalyptus, white ginger--off the rack for $100 a month, including fan rental. And ScentAir is expanding its repertoire by cooking up smells that are meant not to charm but to repel: last month it re-created the smell of burning electrical wire for a military simulation; earlier...