Word: westin
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...knock off luxury service. It's about human beings and experience. That's not something you can duplicate." Ford agrees: "There's no Chinese company right now that can go toe to toe with Marriott," or with other big chains such as Hyatt, Hilton and Westin. "They just don't have the brand name or international drawing power." As a result, local firms are eagerly teaming up with the foreign giants, which contribute their names and expertise, and also ensure that the hotels are designed to exacting standards. The local partners tend to put up the cash for construction, while...
...with its liveried bellhops, fountains and restaurants--resembles a grand hotel more than a clinic. There a U.S.-trained surgeon fixed Miller's injured disk for less than $10,000. "I wouldn't hesitate to come back for another procedure," says Miller, who was recovering last week at the Westin Grande in Bangkok...
...Westin Detroit Metropolitan Airport With its Zen-style water features, bamboo thickets and Asian-inspired restaurant design, this 414-room hotel, tel: (1-734) 942 6500, brings fusion flair to Motor City. Smokers who come off a long-haul flight desperate to light up will find no relief here, though: the property is entirely smoke-free...
...every bit as stylish as the hub it serves - and even manages to impart something of a resort feel, with outsized rooms, two swimming pools, courtyard gardens and a spa. Hong Kong Disneyland and the new AsiaWorld-Expo convention center are within easy reach. WESTIN DETROIT METROPOLITAN AIRPORT With its Zen-style water features, bamboo thickets and Asian-inspired restaurant design, this 414-room hotel, tel: (1-734) 942 6500, brings fusion flair to Motor City. Smokers who come off a long-haul flight desperate to light up will find no relief here, though: the property is entirely smoke-free...
Samsung is far from alone in exploring the sensory frontiers--a trend that is gaining momentum as competition stiffens. Nokia, T-Mobile and Nextel already use brand-specific ringtones. Hotel chains Westin and Hyatt Place are developing custom scents to diffuse in their facilities. Some industries have long used sensory elements in their marketing. Cadillac, for instance, has infused a lab-developed, focus-group-tested "Cadillac aroma" in all of its car seats for years. Branding experts know that, to be effective, olfactory and acoustic assaults must be subtle. "If you make these things feel like advertising, that...