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...signature Li Ning shoe, the BD-1) and Shaquille O'Neal (who is under a five-year contract with the brand). But it still maintains its value-for-money approach to marketing - recently making a big push, for example, into badminton, a sport largely ignored in the West but played and watched by some 300 million Chinese. Li Ning - sponsored shuttlecock star Lin Dan graces billboards and TV ads around China, and the firm opened a "badminton paradise" last year in Singapore, its first international outlet. Although badminton won't feature as prominently in its first American shop, which opened...

Author: /time Magazine | Title: Follow the Leaders | 3/8/2010 | See Source »

...reader will nonetheless find much within to hate about armed conflict. It would be hard not to. Based on interviews with 40 soldiers, most of whom served in Iraq and Afghanistan, The Untold War tells tales of mangled limbs and shattered minds, like one about an idealistic West Point prof who went to Iraq and took his own life in disillusionment. Given Sherman's training in psychoanalysis and philosophy, it is not surprising that her prose can grow alarmingly academic at times. (Many will not care that "the distance between an Aristotelian and Stoic-inspired training for war is considerable...

Author: /time Magazine | Title: The Skimmer | 3/8/2010 | See Source »

...last match as a collegiate squash player, Colin West finally accomplished a goal he had been working toward for four years...

Author: By Evan J. Zepfel, CONTRIBUTING WRITER | Title: In Final Collegiate Match, West Wins National Title | 3/8/2010 | See Source »

...College Squash Association Individual National Championship Tournament this past weekend, West won his first Individual National Championship and the 33rd title in Crimson history...

Author: By Evan J. Zepfel, CONTRIBUTING WRITER | Title: In Final Collegiate Match, West Wins National Title | 3/8/2010 | See Source »

...sheer numbers of carpets - West Hollywood even features a yogurt store with a full-time red carpet decoration near the toppings section - is just one of the problems facing the once regal red. A bigger issue is that the celebrity rules have changed, and these rules are being played out on the red carpet frontier...

Author: /time Magazine | Title: The Red Carpet: Minefield for Celebrities | 3/7/2010 | See Source »

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