Word: westman
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Dates: during 1990-1999
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...Durham Veterans Affairs Medical Center studied 200 smokers who buttressed their "quit day" by starting on a nicotine patch program. Those who broke down and cheated that first day were "10 times more likely to be smoking" in the long run, said one of the researchers, Dr. Eric Westman of Durham, N.C. "This finding contradicts the common idea that people can cheat, even just a little, and still quit smoking." So where was the supposed satisfaction of the patch that first day? Westman doesn't know. But he found a bright side. Failure in that first 24 hours, he said...